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About us

Creating an easy, more attractive way to hydrate.

Our journey

Our 5 founders (Tim, Lena, Simon, Fabian and Jannis) turn a bachelor thesis into a company called air up®. 

The first air up® bottles and 5 flavours were born and introduced to the German market – they sold out! 80k starter sets were gone in just 6 weeks! 

The Corona pandemic hit, transforming us into a remote-first company. Meanwhile, our journey took us to new markets as we started selling in Austria, Belgium, Netherlands, and France.

We entered the Swiss, Italian, and UK markets. In order to bring our products closer to where our customers are (and therefore reduce shipping distances) we opened two new warehouses in France and the UK.

The journey continues: the USA and Sweden get a taste of air up®. We launched our Steel bottle and threw an unforgettable summer party, where we welcomed special guest Anja Blacha, the youngest German woman to have climbed all seven-thousanders. Respect!

Since 2023, we have been producing all our Tritan bottles in Austria and have opened a new pod production facility in the Netherlands. We also launched our new Gen 2 bottle, which is made from 50 percent certified recycled materials and features a new, ActiveOn mouthpiece.

With our recent market launch in Spain, our products are now available in 14 European countries and the USA. We are constantly updating our product portfolio, introducing new bottle colors and pod flavors.


Learn more about air up®

Currently, around 300 air uppies from over 40 countries are employed at air up®. More than five million customers enjoy scent-based flavor in a wide variety of options. And with the multitude of ways to customize their own bottle, everyone can do so in the style they love.

Oh, and this is just the start… 🚀

Browse our bottles