tasting with your nose? let’s make scents of it
sip
Take a sip of plain water from your air up®️ bottle and let the science
of retronasal smell kick into action.
scent
Natural flavors are transported through your mouth up to your nose,
where your brain interprets the scent as flavor.
taste
You drink plain water, but experience flavors like Cucumber, Orangeade, and
Mango-Passion Fruit.
fan favorites
shop all starter setssip something fresh this spring
Say hi to our first curated collection! A highlight of our favorite spring-inspired flavors.
you said retronasal what now?!
air up® is so much more than a water bottle—it’s a hydration revolution. Our one-of-a-kind drinking system transports carefully-crafted “flavors” through the mouth to the olfactory receptors, where your brain perceives the smell as taste.
Scientists call this concept "retronasal smell”. Still with us? The main takeaway here is that with air up®, you can make plain water taste like your favorite flavors, without adding any of the traditional additives found in conventional flavored drinks.
build your starter set
Ready to start sipping? Easy. Simply pick one of our BPA-free, Tritan-based bottles—along with your flavor pack of choice—and we’ll take care of the rest.
sustainability
Who’s counting? Well, we. And whoever clicks this link
At air up®, sustainability is always a work in progress.
Find out here how we're tackling plastic reduction, transport efficiency and renewable energy.
hi, we’re air up®
Aka the world’s first hydration system flavoring water through scent. (No biggie.) Being the first of anything can come with confusion—so let’s clear the air. Here’s what you can expect from us.
no BS
Our natural flavors are made with fruits, plants, and spices—no sugar, calories, or artificial ingredients, ever.
high quality
Durable? Check. Our reusable water bottles are crafted from BPA-free Tritan, a high-quality material.
lasting flavor
Pop on a pod, experience over a gallon of delicious flavored water, all from a single pod. Drink. Refill. Repeat.