what the hell is air up®?
TL;DR: the bottle that flavors water through scent.
why sip with air up®?
we have a flavor to excite your palate like never before
how does air up® even work?
It's simple: with every sip, your plain water is flavored using only scent
create your perfect air up®.
make your bottle one of a kind. like you.
sip on something fresh this spring
more fresh than any combo your closet can create
tasting with your nose? let’s make scents of it
Take a sip of plain water from your air up®️ bottle and let the science of retronasal smell kick into action.
Natural flavors are transported through your mouth up to your nose, where your brain interprets the scent as flavor.
You drink plain water, but experience flavors like Cucumber, Orangeade, and Mango-Passion Fruit.
sip something fresh this spring
Say hi to our first curated collection! A highlight of our favorite spring-inspired flavors.
you said retronasal what now?!
air up® is so much more than a water bottle—it’s a hydration revolution. Our one-of-a-kind drinking system transports carefully-crafted “flavors” through the mouth to the olfactory receptors, where your brain perceives the smell as taste.
Scientists call this concept "retronasal smell”. Still with us? The main takeaway here is that with air up®, you can make plain water taste like your favorite flavors, without adding any of the traditional additives found in conventional flavored drinks.
build your starter set
Ready to start sipping? Easy. Simply pick one of our BPA-free, Tritan-based bottles—along with your flavor pack of choice—and we’ll take care of the rest.
Who’s counting? Well, we. And whoever clicks this link
At air up®, sustainability is always a work in progress.
Find out here how we're tackling plastic reduction, transport efficiency and renewable energy.
hi, we’re air up®
Aka the world’s first hydration system flavoring water through scent. (No biggie.) Being the first of anything can come with confusion—so let’s clear the air. Here’s what you can expect from us.
Our natural flavors are made with fruits, plants, and spices—no sugar, calories, or artificial ingredients, ever.
Durable? Check. Our reusable water bottles are crafted from BPA-free Tritan, a high-quality material.
Pop on a pod, experience over a gallon of delicious flavored water, all from a single pod. Drink. Refill. Repeat.
the hype is real
Omg! This is the first time I’ve tried this, and it’s amazing. I’ve never experienced anything like it. I ordered the Mango-Passion fruit flavor pods, and it was like a blast of summery flavors—so cool. I really enjoy air up and can’t wait to try more flavors and check out more accessories!
AMAZED—I can really taste it!!
I was initially skeptical about purchasing the bottle and pods, but once I set it up and put a Cherry flavor pod on, within a few sips I could seriously taste it. DEFINITELY a convert. Since I have a lot of serious allergies, this system is brilliant—no risk of being allergic to it.
I never drink water, but with these pods it changed the game! Can't wait to try more flavors.
The quality of this product is amazing it is surprisingly durable and really aesthetically pleasing to hold
Awsome i love it
It is so good the flavor is awsome and i always use it! Thank you all of the air up team for taking the time to make these. Also the colors are so vibrant the pods smell delicious. I rate ten out of ten.
air up really does work and has helped me drink more. I would 100% recommend it.