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flavor water through scent? let’s make scents of it

Take a sip of plain water from your air up®️ bottle and let the science of retronasal smell kick into action.

Natural flavors are transported through your mouth up to your nose, where your brain interprets the scent as flavor.

You drink plain water, but experience flavors like Cucumber, Orangeade, and Mango-Passion Fruit.

build your starter set

Ready to start sipping? Easy. Simply pick one of our BPA-free, Tritan-based or new Stainless Steel bottles—along with your flavor pack of choice—and we’ll take care of the rest.

Starting at $39.99

let's add some flavor to dry jan*

Discover a whole new world of water with air up®'s special Dry January Bundles.

scent-flavored hydration. now cooooler than ever!

16oz: for the smaller, everyday adventures.

Our 16oz bottle is perfect for quick, on-the-go hydration. Insulated to keep your water colderrrr for longerrr, and a new adaptor system for lightning-fast refills!

28oz: for life's big, exciting adventures.

The huge capacity of our 28oz bottle makes it the perfect sidekick for big adventures where refilling ain’t so simple. You know, road trips, hikes, shopping sprees, etc.


we've got flavors galore

Variety is the spice of life—and when it comes to matters of taste, there’s a pod for every palate. Whether you love classics like Cherry and Peach, or prefer layered options like Basil-Lemon, our expansive (and delicious!) selection of flavors will keep you coming back for more.

you said retronasal what now?!

air up® is so much more than a water bottle—it’s a hydration revolution. Our one-of-a-kind drinking system transports carefully-crafted “flavors” through the mouth to the olfactory receptors, where your brain perceives the smell as taste.

Scientists call this concept “retronasal smell”. Still with us? The main takeaway here is that with air up®, you can make plain water taste like your favorite flavors, without adding any of the traditional additives found in conventional flavored drinks.

hi, we’re air up®

Aka the world’s first hydration system flavoring water through scent. (No biggie.) Being the first of anything can come with confusion—so let’s clear the air. Here’s what you can expect from us. 

no BS 

Our natural flavors are made with fruits, plants, and spices—no sugar, calories, or artificial ingredients, ever. 

high quality 

Durable? Check. Our reusable water bottles are crafted from BPA-free Tritan, a high-quality material.  

lasting flavor

Pop on a pod, experience over a gallon of delicious flavored water, all from a single pod. Drink. Refill. Repeat.  

the hype is real

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*No content on this site, regardless of date, should ever be used as a substitute for direct medical advice from your doctor or other qualified clinician.