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tasting with your nose? let’s make scents of it

Take a sip of plain water from your air up®️ bottle and let the science of retronasal smell kick into action.

Natural flavors are transported through your mouth up to your nose, where your brain interprets the scent as flavor.

You drink plain water, but experience flavors like cucumber, orangeade, and mango-passion fruit. Think of it as tasting with your nose.

discover fan favorites

discover fan favorites

we've got flavors galore

Variety is the spice of life—and when it comes to matters of taste, there’s a pod for every palate. Whether you love classics like cherry and peach, or prefer layered options like basil-lemon, our expansive (and delicious!) selection of flavors will keep you coming back for more.

you said retronasal what now?!

air up® is so much more than a water bottle—it’s a hydration revolution. Our one-of-a-kind drinking system transports carefully-crafted “flavors” through the mouth to the olfactory receptors, where your brain perceives the smell as taste.

Scientists call this concept “retronasal smell,” which basically means tasting with the nose. Still with us? The main takeaway here is that with air up®, you can make plain water taste like your favorite flavors, without adding any of the traditional additives found in conventional flavored drinks. Magic, but make it real.

hi, we’re air up®

Aka the world’s first hydration system flavoring water through scent. (No biggie.) Being the first of anything can come with confusion—so let’s clear the air. Here’s what you can expect from us. 

no BS 

Our natural flavors are made with fruits, plants, and spices—no sugar, calories, or artificial ingredients, ever. 

high quality 

Durable? Check. Our reusable water bottles are crafted from BPA-free Tritan, a high-quality material.  

lasting flavor

Pop on a pod, experience over a gallon of delicious flavored water, all from a single pod. Drink. Refill. Repeat.  

build your starter set

Ready to start sipping? Easy. Simply pick one of our BPA-free, Tritan-based bottles—along with your flavor pack of choice—and we’ll take care of the rest.

the hype is real

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